Business Model Canvas Final Version (4.0)
* also applies to businesses (services to students)
Customer Segments
Uni2Go targets business students who are intending on doing their Bachelor and Master’s programme in Europe. The number of students pursuing studies abroad experiences a steady rise worldwide. Especially, Europe is an attractive destination for students who are interested in doing their major in business related study programmes due to the constant development of education programmes in European countries. Moreover, the Bologna Process unified 48 education models to a three-tier system of Higher Education, formally known as the Bachelor’s, Master’s and PhD programme.
In order to determine the demand of our project, we stated ten main hypotheses and interviewed a total of 151 students. As a result, we can conclude that 91 % of our interviewees support and embraced our idea and even wished to be informed as soon as the platform is going to be launched. Furthermore, 88 % of the students we talked to stated that they have difficulties in finding the right university in Europe.
Read more about our Customer Segments here.
Value Proposition
Uni2Go wants to provide students a user-friendly and comprehensive rating platform, which saves their time in finding the right university. The platform does not only connects students around the world but also gives personal insights into their university life. Students can share their experience and give valuable advices and tips.
Read more about our Value Proposition here.
Customer Relationships
Feedback is crucial for Uni2Go. Therefore we integrated a feedback system in our website. Moreover, users can leave their feedback on our different forums in blogs and social media channels. Through valuable feedback we'll always know what the customers think. By actively engaging in social media channels, we can target our customers directly and foster a strong relationship.
Read more about our Customer Relationships here.
Channels
Our main communication channel is our own website. However, a strong web presence is crucial. Therefore we also have a presence in diverse social media channels and created two different blogs.
Read more about our Channels here.
Revenue Streams
Our business model anticipates revenue trough advertising, which require a substantial customer base for generating profits. We will have three advert packages (Basic, Regular and Premium).
Read more about our Revenue Streams here.
Key Partners
The EBC-Hochschule Berlin and Católica Lisbon are one of our key partners. With their international reach through bilateral agreements and international professors, who have a vast network around the globe, they can help us a lot with our marketing activities to spread the word about UNI2GO.
But we also managed to partner up with Rupeal Lisboa, who offered help to assist UNI2GO in developing the platform and give us valuable insights to make it run efficiently.
Another partner is Comodesign Lisboa, who help us design our logo and website.
Read more about our Key Partners here.
Key Activities
We distinguished the following three main business activities for Uni2Go: a) data collection and analysis in order to provide a profound database with useful information about universities, b) platform management in order to keep the platform "clean" and c) digital marketing in order to attract more users to our platform.
Read more about our Key Activities here.
Key Resources
Because the platform is the essence of Uni2Go, IT is of utter importance. Moreover, the people behind the scenes, who make the platform possible are the key to success.
Read more about our Key Resources here.
Cost Structure
Our main costs account to IT, Marketing and Product Development in order so constantly improve our services.
Read more about our Cost Structure here.
Uni2Go targets business students who are intending on doing their Bachelor and Master’s programme in Europe. The number of students pursuing studies abroad experiences a steady rise worldwide. Especially, Europe is an attractive destination for students who are interested in doing their major in business related study programmes due to the constant development of education programmes in European countries. Moreover, the Bologna Process unified 48 education models to a three-tier system of Higher Education, formally known as the Bachelor’s, Master’s and PhD programme.
In order to determine the demand of our project, we stated ten main hypotheses and interviewed a total of 151 students. As a result, we can conclude that 91 % of our interviewees support and embraced our idea and even wished to be informed as soon as the platform is going to be launched. Furthermore, 88 % of the students we talked to stated that they have difficulties in finding the right university in Europe.
Read more about our Customer Segments here.
Value Proposition
Uni2Go wants to provide students a user-friendly and comprehensive rating platform, which saves their time in finding the right university. The platform does not only connects students around the world but also gives personal insights into their university life. Students can share their experience and give valuable advices and tips.
Read more about our Value Proposition here.
Customer Relationships
Feedback is crucial for Uni2Go. Therefore we integrated a feedback system in our website. Moreover, users can leave their feedback on our different forums in blogs and social media channels. Through valuable feedback we'll always know what the customers think. By actively engaging in social media channels, we can target our customers directly and foster a strong relationship.
Read more about our Customer Relationships here.
Channels
Our main communication channel is our own website. However, a strong web presence is crucial. Therefore we also have a presence in diverse social media channels and created two different blogs.
Read more about our Channels here.
Revenue Streams
Our business model anticipates revenue trough advertising, which require a substantial customer base for generating profits. We will have three advert packages (Basic, Regular and Premium).
Read more about our Revenue Streams here.
Key Partners
The EBC-Hochschule Berlin and Católica Lisbon are one of our key partners. With their international reach through bilateral agreements and international professors, who have a vast network around the globe, they can help us a lot with our marketing activities to spread the word about UNI2GO.
But we also managed to partner up with Rupeal Lisboa, who offered help to assist UNI2GO in developing the platform and give us valuable insights to make it run efficiently.
Another partner is Comodesign Lisboa, who help us design our logo and website.
Read more about our Key Partners here.
Key Activities
We distinguished the following three main business activities for Uni2Go: a) data collection and analysis in order to provide a profound database with useful information about universities, b) platform management in order to keep the platform "clean" and c) digital marketing in order to attract more users to our platform.
Read more about our Key Activities here.
Key Resources
Because the platform is the essence of Uni2Go, IT is of utter importance. Moreover, the people behind the scenes, who make the platform possible are the key to success.
Read more about our Key Resources here.
Cost Structure
Our main costs account to IT, Marketing and Product Development in order so constantly improve our services.
Read more about our Cost Structure here.
Business Model Canvas Version 3.0
We talked to Universities and asked them if they are willing to use a platform like Uni2Go. Unfortunately they aren't ready. Therefore we decided to really concentrate on University Business Students only!
And because it was important for students to receive reliable information and we can't guarantee this if the universities do not "play" with us we decided that we'd like to go in another direction: we do not provide information about universities. We provide a platform where students can provide valuable insights i.e. we provide a platform with user-generated content. We want to be the "tripadvisor for universities".
And because it was important for students to receive reliable information and we can't guarantee this if the universities do not "play" with us we decided that we'd like to go in another direction: we do not provide information about universities. We provide a platform where students can provide valuable insights i.e. we provide a platform with user-generated content. We want to be the "tripadvisor for universities".
Business Model Canvas Version 2.1
We added the universities themselves to our customer segment because our plan is that they should update the information on our platform.
Business Model Canvas Version 2.0
After developing the customer and value proposition blocks, we reviewed the following three blocks Channels, Relationship and Revenue Sources and made some minor adjustments.
If we can generate revenues through universities is still an open question which we are trying to figure out at the moment - keep tuned to stay updated!
If we can generate revenues through universities is still an open question which we are trying to figure out at the moment - keep tuned to stay updated!
Business Model Canvas Version 1.3
Again we had to made some adjustments on our Business Model Canvas. We first want to concentrate ourselves on one customer segment i.e. the B2C (students). Therefore we eliminated the B2B segment.
Business Model Canvas Version 1.2
Due to the fact that we are not able to generate revenues trough advertising, we had to adjust our Revenue streams in our Version 1.1.
Furthermore we came the conclusion that we want to provide a free online service for the students. For this reason one of our value proposition is that our online platform is indeed for "free".
Furthermore we came the conclusion that we want to provide a free online service for the students. For this reason one of our value proposition is that our online platform is indeed for "free".