Hypotheses Test: Customer Segment
Saturday, April 30th 2015
Due to the pivot of our Business Model Canvas, we now will include a second customer segment: Service businesses that target students.
1. We believe that businesses need a targeted marketing approach.
2. We believe that service businesses, which have students as main customer segment, need a targeted marketing approach.
Thursday, March 19th 2015
3. We believe that university business students are interested in using a university-comparing platform
4. We believe that university business students have difficulties in finding the right university in Europe.
5. We believe that university business students are not willing to pay for a platform like UNI2GO.
Due to the pivot of our Business Model Canvas, we now will include a second customer segment: Service businesses that target students.
1. We believe that businesses need a targeted marketing approach.
2. We believe that service businesses, which have students as main customer segment, need a targeted marketing approach.
Thursday, March 19th 2015
3. We believe that university business students are interested in using a university-comparing platform
4. We believe that university business students have difficulties in finding the right university in Europe.
5. We believe that university business students are not willing to pay for a platform like UNI2GO.
Results of the Hypotheses
Download the final version of our interview script for the customer segment students.
![](http://www.weebly.com/weebly/images/file_icons/pdf.png)
___uni2go_interview_v2.0.pdf | |
File Size: | 66 kb |
File Type: |
Furthermore, we interviewed 31 business services, who target students.
Download the final version of our interview script.
![](http://www.weebly.com/weebly/images/file_icons/pdf.png)
interview_script_businesses.pdf | |
File Size: | 58 kb |
File Type: |