Value Proposition
Value Proposition for Students
Uni2Go offers a user-friendly
and comprehensive
rating platform, which saves students' time in finding the
right university. The platform does not only connect students around the world but also
gives personal insights into their university life.
Students can share their experience and give advices and tips for future students.
Value Proposition for Businesses
For the B2B-segment UNI2GO offers a unique value proposition. The
platform provides a global reach with minimal
effort. Businesses
who take advantage of our advert packages have the opportunity to target an
international customer segment, which is especially very beneficial for local businesses due to the geographical constraints. Furthermore, it offers an excellent price-performance ratio for businesses that target students
and young adults. In addition to large enterprises we want to help small and medium
size companies, who have tight marketing budgets, to reach out to their
potential customers.
Value Creation Process
In order to understand the process of Uni2Go, it is necessary to show
the steps that students will go through once they use our platform. The
Uni2Go service will be secured through three main aspects: Choose, Compare and
Connect.
In the following we will explain the different services that students can use and share.
1. Students can choose their destination in form of a city or university. After students make their choice, they can see the overall rating of the university.
2. In a second step they can choose their category of rating such as Courses, Professors, Campus and City where the university is located in. Furthermore, the students can compare the categories of different schools in different cities.
3. Finally, students can sign in through their social networks such as Facebook on our platform and connect with other students in our interactive forums.
Also, we created a blog and joined several social networks in order to engage in the social community and motivate our customers.
In the following we will explain the different services that students can use and share.
1. Students can choose their destination in form of a city or university. After students make their choice, they can see the overall rating of the university.
2. In a second step they can choose their category of rating such as Courses, Professors, Campus and City where the university is located in. Furthermore, the students can compare the categories of different schools in different cities.
3. Finally, students can sign in through their social networks such as Facebook on our platform and connect with other students in our interactive forums.
Also, we created a blog and joined several social networks in order to engage in the social community and motivate our customers.
Minimum Viable Product
In order to understand the Uni2Go service better, we created a Minimum Viable Product.
Click here to take a look on it!
Click here to take a look on it!
SWOT-Analysis of our main competitor
To be truly capable of the market competition, we created a SWOT analysis and compared UNI2GO with one of its competitors called Rate My Professors. This platform focuses on rating professors nationwide in North America, but also has a presence in UK.
About Rate My Professors
RateMyProfessors.com is the largest online destination for professor ratings. Users have added more than 15 million ratings, 1.4 million professors and over 7,000 schools on the platform. User-generated content makes it the highest trafficked site for quickly researching and rating professors, colleges and universities across the United States, Canada and the United Kingdom. More than 4 million college students each month are using RateMyProfessors; therefore,we can see that such kinf of a platform can indeed attract huge amounts of students. No other platform is capitalizing on the advantages from this type of model in Europe, thus our SWOT analysis has to be thorough and consider every possible outcome.
About Rate My Professors
RateMyProfessors.com is the largest online destination for professor ratings. Users have added more than 15 million ratings, 1.4 million professors and over 7,000 schools on the platform. User-generated content makes it the highest trafficked site for quickly researching and rating professors, colleges and universities across the United States, Canada and the United Kingdom. More than 4 million college students each month are using RateMyProfessors; therefore,we can see that such kinf of a platform can indeed attract huge amounts of students. No other platform is capitalizing on the advantages from this type of model in Europe, thus our SWOT analysis has to be thorough and consider every possible outcome.