Revenue Streams
Our revenues are generated through Online Adverts from services targeted to students.
We have three package options – Basic, Regular and Premium.
By now 13 businesses (10 Basic, 2 Regular and 1 Premium) are willing to advert on our platform.
We have three package options – Basic, Regular and Premium.
By now 13 businesses (10 Basic, 2 Regular and 1 Premium) are willing to advert on our platform.
Basic
|
Regular
|
Premium
|
Revenue Growth
Revenues are based on Online Adverts from
services targeted to students. We have three package options as mentioned above.
Basic package incorporates a rotating web banner on our website, and an eNewsletter banner.
In the Regular package, you businesses receive a rotating web banner on our website, an eNewsletter banner and a short company profile page including logo, description and contact info/links.
The Premium package offers the same ad types and other services, but increases the frequency of shown ad. Furthermore, the package differentiates itself it from others by making it larger and lifts the constraints of Basic and Regular packages
(Basic and Regular packages have limits in eNewsletter banners, such as, providing links to partner pages and attaching various attachments. Regular package also has a constraint on the number of words of company profile description.)
Basic package incorporates a rotating web banner on our website, and an eNewsletter banner.
In the Regular package, you businesses receive a rotating web banner on our website, an eNewsletter banner and a short company profile page including logo, description and contact info/links.
The Premium package offers the same ad types and other services, but increases the frequency of shown ad. Furthermore, the package differentiates itself it from others by making it larger and lifts the constraints of Basic and Regular packages
(Basic and Regular packages have limits in eNewsletter banners, such as, providing links to partner pages and attaching various attachments. Regular package also has a constraint on the number of words of company profile description.)
By now 27 Businesses are willing to
advert on our platform.
We received offers for 17 Basic, 8 Regular and 2
Premium packages.
Revenue Forecast
To forecast our revenues we had to make some vital
assumptions, which you can find in the Appendix.
To make the calculations easier we simplified our revenue and cost projections.
Based on similar online-platform businesses we estimated our different growth
rates. In the first year (Year 0 to Year 1) we have revenues of 18.000 € from businesses in Portugal, where
we will start our platform. In the second year (Year 1 to Year 2) UNI2GO will
expand the marketing activities to get further businesses clients who advertise
on the website. The strong expansion will result in a growth rate of 400%. In
the third year (Year 2 to Year 3) we will expand to Italy, Spain, Scandinavia
and Denmark and we will have a growth rate of 91%. In the last two forecasting
years (Year 3 to Year 5) we will have growth rates of 52% and 38%.
Financial Assumptions
· Year 0 is considered to be from the
development of the platform (September 2015) until the launch and possible bug
fixing period, which could take up to end of December 2015.
· Year 0 expenses are registration of the European trademark (2500€) and platform set up (15000€). The UNI2GO Founding Team will invest 7500 € and will not receive any salaries until the platform has substantial revenues.
· For the 1st year of operation we assume that we have sold 65 advertisement packages to businesses in Portugal. This assumption is based on our interview results. 24 out of 30 businesses in Lisbon have already expressed interest in our services and will pursue with the offer when the platform is launched. Therefore, we assume that UNI2GO will have orders for 35 Basic, 20 Regular and 10 Premium packages.
· In Year 1 to 2 we will expand to Germany, France, England and the Benelux states. Moreover, we will expand in Year 2 to 3 to Italy, Spain, Scandinavia and Denmark. We picked these countries based on their economic strengths* as well as ranking and number of business universities**.
· General Expenses will be listed below
o Domain: The domain for UNI2GO has a cost of 2.00€ per month. This cost is expected to be constant throughout the five years.
o Telecommunication (telephone, mobile phones, internet): Also the telecommunication costs remain constant throughout the five years - 16€ per month.
o Payment Processing: The system will process, verify, and accept or decline credit card transactions on our platform. The costs equal to 30€ per month and are constant throughout the five years.
o Server: The capacity of the platform needs to be increased within the five years as the UNI2GO website will generate more traffic. This is reasoned through the fact that the server costs are expected to increase throughout the five years.
o Marketing Campaign Costs: The marketing expenses vary depending on the revenues of UNI2GO.
o IT-Employee: An IT - specialist is required to establish and maintain the platform.
*European Commission. (2014). A Partial and Fragile Recovery - Annual Report on the European SMEs 2013/ 2014. Retrieved May 1st, 2015 from http://ec.europa.eu/enterprise/policies/sme/facts-figures-analysis/performance-review/index_en.htm
**QS. (2014). Europe - Global 200 Business Schools Report 2013/ 2014. Retrieved May 9th, 2015 from http://www.topmba.com/mba-rankings/region/europe/2014#sorting=rank+custom=295731+order=desc+search=
· Year 0 expenses are registration of the European trademark (2500€) and platform set up (15000€). The UNI2GO Founding Team will invest 7500 € and will not receive any salaries until the platform has substantial revenues.
· For the 1st year of operation we assume that we have sold 65 advertisement packages to businesses in Portugal. This assumption is based on our interview results. 24 out of 30 businesses in Lisbon have already expressed interest in our services and will pursue with the offer when the platform is launched. Therefore, we assume that UNI2GO will have orders for 35 Basic, 20 Regular and 10 Premium packages.
· In Year 1 to 2 we will expand to Germany, France, England and the Benelux states. Moreover, we will expand in Year 2 to 3 to Italy, Spain, Scandinavia and Denmark. We picked these countries based on their economic strengths* as well as ranking and number of business universities**.
· General Expenses will be listed below
o Domain: The domain for UNI2GO has a cost of 2.00€ per month. This cost is expected to be constant throughout the five years.
o Telecommunication (telephone, mobile phones, internet): Also the telecommunication costs remain constant throughout the five years - 16€ per month.
o Payment Processing: The system will process, verify, and accept or decline credit card transactions on our platform. The costs equal to 30€ per month and are constant throughout the five years.
o Server: The capacity of the platform needs to be increased within the five years as the UNI2GO website will generate more traffic. This is reasoned through the fact that the server costs are expected to increase throughout the five years.
o Marketing Campaign Costs: The marketing expenses vary depending on the revenues of UNI2GO.
o IT-Employee: An IT - specialist is required to establish and maintain the platform.
*European Commission. (2014). A Partial and Fragile Recovery - Annual Report on the European SMEs 2013/ 2014. Retrieved May 1st, 2015 from http://ec.europa.eu/enterprise/policies/sme/facts-figures-analysis/performance-review/index_en.htm
**QS. (2014). Europe - Global 200 Business Schools Report 2013/ 2014. Retrieved May 9th, 2015 from http://www.topmba.com/mba-rankings/region/europe/2014#sorting=rank+custom=295731+order=desc+search=