Hypotheses Test: Marketing Channels
Wednesday, 15th April 2015
Since we rated the marketing channels, we also need to test, if they are truly attractive for our business.
We defined the following three hypotheses.
1. We believe that one of our main marketing channels will be social media such as Facebook and Instagram.
2. We believe that we can attract awareness about our project through our landing pages.
3. We believe that Word of mouth is an effective marketing channel to spread the word of UNI2GO.
Since we rated the marketing channels, we also need to test, if they are truly attractive for our business.
We defined the following three hypotheses.
1. We believe that one of our main marketing channels will be social media such as Facebook and Instagram.
2. We believe that we can attract awareness about our project through our landing pages.
3. We believe that Word of mouth is an effective marketing channel to spread the word of UNI2GO.