Presentation #5
Personas
If we want to reach our customers we have to actually get to know our customers.
For this reason we would like to introduce to you João Maria Medeiros. He is a representative of our key customer segment. He is a 21 year old Bachelor's student taking up International Management in Lisbon. João has one younger sister and, being financial constrained, he still lives with his parents. He is a very joyful young man and has big dreams of becoming the next CEO if a Multinational Enterprise and making the world a better place. However, he has no clue how to make his dreams come true. He feels kind of lost in the big wide world with tons of opportunities lying in front of his feet, yet they are still so hard to grasp. One of his favorite things to do in his free time is hanging out with his best friends. He only studies when it is strictly necessary i.e. when the high pressure for the upcoming exams rises. As a “Millennium Kid” he lives and breathes all technological devices and developments. João's personal objectives: Get to know the world! Therefore he is curious about everything new, other cultures and different people. New opportunities drive himself to embrace new challenges. João's professional objectives: Become a very successful business-man being able to provide his family. However, it is important for him to have a fulfilling job that he enjoys doing. A good work-life balance is a definite must. |
Furthermore we created an Interview Briefing for our Persona. Click here to check it out.
After testing our Interview Briefing we tested our Customer Segments Hypotheses. Click here to see the results.
After testing our Interview Briefing we tested our Customer Segments Hypotheses. Click here to see the results.
Our presentation in Slideshare.