Presentation #7
Marketing Channels
There are so many marketing channels to choose from: websites, blogs, social media, communities, events, fairs - the list goes on and on...but which ones are the best for our business?
In order to validate this it is very crucial to define criteria. After defining the relevant criteria, you can then rate accordingly.
In a first step we brainstormed which marketing channels would be most appropriate for our business model e.g. students use social media in their every day lives; therefore social media seemed to be a very appropriate channel.
In a next step we ranked the chosen channels using the following criteria: Impact, Targeted, Effort, Time, Cost and Measurable.
Here is what came out:
In order to validate this it is very crucial to define criteria. After defining the relevant criteria, you can then rate accordingly.
In a first step we brainstormed which marketing channels would be most appropriate for our business model e.g. students use social media in their every day lives; therefore social media seemed to be a very appropriate channel.
In a next step we ranked the chosen channels using the following criteria: Impact, Targeted, Effort, Time, Cost and Measurable.
Here is what came out:
Check out our Channel Hypotheses to find out, if we were able to confirm the above mentioned marketing channels.
Guerilla Marketing Action
Guerilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
Sounds perfect for a startup like us, right?!
For this reason the team thought of a Guerilla Marketing action that could be implemented for Uni2Go.
Here is the idea i.e. a live play in a class:
Imagine you are sitting in a very boring lecture with hundreds of other students, waiting until the time finally flies by for the bell to ring. You don't understand what the professor is trying to tell you, and why it is even relevant...
All of a sudden some kind of a superman storms into the classroom and runs into your direction - it's UNIMAN!
The villain called "waste your time" attacks Uniman. All of a sudden the whole class is witnessing a real fight. Uniman, thankfully, defeats the evil villain and shouts aloud: "Don't worry, I am here to save you! No need to sit in the wrong lecture anymore!".
He grabs you and carries you out of class on his back.
Then a big banner of Uni2Go appears.
This scene is of course filmed by a student who is sitting in the same class and obviously informed by the action.
By uploading the video on different social media platforms we hope that the funny video will become viral.
Sounds perfect for a startup like us, right?!
For this reason the team thought of a Guerilla Marketing action that could be implemented for Uni2Go.
Here is the idea i.e. a live play in a class:
Imagine you are sitting in a very boring lecture with hundreds of other students, waiting until the time finally flies by for the bell to ring. You don't understand what the professor is trying to tell you, and why it is even relevant...
All of a sudden some kind of a superman storms into the classroom and runs into your direction - it's UNIMAN!
The villain called "waste your time" attacks Uniman. All of a sudden the whole class is witnessing a real fight. Uniman, thankfully, defeats the evil villain and shouts aloud: "Don't worry, I am here to save you! No need to sit in the wrong lecture anymore!".
He grabs you and carries you out of class on his back.
Then a big banner of Uni2Go appears.
This scene is of course filmed by a student who is sitting in the same class and obviously informed by the action.
By uploading the video on different social media platforms we hope that the funny video will become viral.
Landing Pages Update
Our presentation on Slideshare.